Packaging Design project

Packaging Design

In today's class we begun thinking about packaging design. This is our first project, for which we have to design packaging for a product as a group. My team members are: Grace and Rosie and me.

We will start this project in class and finish this for homework. The project is due in on Monday the 10th April.

The initial research into the food packing indicated that there are many different designers working in this field of design. 

Sara Lee is a brand of bread packaging.

 

https://www.saraleebread.com/our-breads (accessed on 06/04/2017)

The logo looks like a red ribbon therefore it is very memorable and look almost like it is inspired by a celebration or a special event. The bread packaging tends to be clear and show the product through it. The graphic elements are strong, like the font of the text, and the colour used.

Innitial Ideas

For our group project we have chosen to design vegan & gluten free bread packaging.
The Vegan and Gluten Free products are very limited in the UK at the moment and they tent to be placed on a different isle in the supermarkets, to the rest of the bread.
Our target market will be mainly parents and children. The theme will be Disney, as this is a very popular brand that is loved by children world wide.

To begin the design process we will be sketching  the popular Disney characters.

We will then be looking at the shapes and colours.

We will be looking at the size of the children's lunch boxes to make sure the slices of bread fit into the sandwich unit.

We will be researching the RRP (price point) for the product and where it can be sold, and a place to hold the product launch.